Deloitte Survey Reveals Insights Into Changing Behaviours

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Date: January 15, 2025

The latest Deloitte ConsumerSignals Survey reveals climate change is a global priority, driving action across people’s roles as citizens, employees, and consumers.

In a September 2024, Deloitte surveyed 20,000 respondents across 20 countries, 56% reported experiencing at least one climate-related extreme weather event in the past six months. This was especially prevalent in the Global South, including South Africa, Brazil, Mexico, and India. With 2024 already the hottest year on record, this trend may worsen as climate change intensifies.

Despite other pressures and shifting sentiments, respondents continue to emphasise the urgency of climate change. Since Deloitte began surveying in September 2021, a strong majority have consistently described it as an emergency.

Those who view climate change as an emergency are significantly more likely to report changing their behaviours to address it (Figure 3). However, the data also reveals a decrease in uncertainty and a slight increase in those who do not see it as an emergency since September 2021.

Copyright: Deloitte

The survey also showed climate change is increasingly influencing housing decisions for younger respondents. Among those aged 18 to 34, 39% are considering relocating to reduce climate impact exposure, compared to 28% of those aged 35 to 55 and just 14% of those over 55. While people aged 55 and older are less emotionally engaged with climate change, reporting feelings like anger, sadness, helplessness, fear, and guilt less often.

Employers also were a focus point in the survey. Data showed 63% of respondents believe their employers are not doing enough to address climate change and sustainability but are reluctant to change jobs because of it. While 21% have considered switching to a more sustainable company (Figure 8), 39% want their employers to speak publicly on climate and environmental issues, a four-point drop from last year.

 

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